When you are running a business you need to find the right balance between doing the work, marketing, and getting the right cash flow. Stowe Boyd talks about this in his blog, where he gives his perspective on these important issues.
Lots of first time consultants make the mistake of assuming that they can conduct all these activities at the same time, rather than determining just how much time they should devote to these activities and calculating the appropriate day rate that they should be charging. Stowe's blog is a great first read for those considering going solo before they leave their day job.
Take care
Judith
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